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September 9, 2013
Summer 2013: Box Office Recap

iron_man_3

Another summer has come to an end, which means we've now seen most of the year's big-budget films (with some notable exceptions that are being held for winter, like "Thor: The Dark World", "The Hunger Games: Catching Fire" and "The Hobbit: The Desolation Of Smaug").  Some of the blockbusters in the past few months were spectacular...and some were spectacularly awful.  Here's the list of the Top 10 highest-grossing films of the summer, complete with their RottenTomatoes scores.  (For those unfamiliar with RT, they are a film review aggregator -- they collect every review written about a certain movie, assign each review a "Fresh" or "Rotten" label, and then find the average number of "Fresh" reviews for the film, assigning it that percentage as a means of quickly judging the quality of a film.)

Without further ado, your winners for Summer 2013:

1. Iron Man 3 - $409 million - 78%
2. Despicable Me 2 - $356 million - 76%
3. Man Of Steel - $291 million - 56%
4. Monsters University - $264 million - 78%
5. Fast & Furious 6 - $239 million - 69%
6. Star Trek Into Darkness - $228 million - 87%
7. World War Z - $201 million - 67%
8. The Heat - $157 million - 65%
9. The Great Gatsby - $145 million - 49%
10. The Conjuring - $134 million - 86%

Here are some important things to take away from this list:

1. 2013 was the highest-grossing summer EVER...

box officeSummer 2013 set a new all-time box office record for Hollywood with $4.76 billion in ticket sales.  This number is up 11% from last summer and up 8% from the previous record holder (2011, with $4.4 billion).  Sure, some of that increase can be accounted for through inflation and the increasing number of films being released in 3D and/or IMAX, but it was still undeniably a healthy summer for Hollywood.  583 million tickets were sold, the most since 2007.

2. ...but it was also chock-full of big blockbuster bombs.

Summer-Blockbuster-FlopsThis season saw a surprising number of films perform opposite predictions -- several big-budget blockbusters flopped while some low-budget indies grossed far outside expectations.  Notably absent from the Top 10 list are several actors who are usually listed among Hollywood's most bankable stars:  Johnny Deep in "The Lone Ranger"; Will Smith in "After Earth"; Ryan Reynolds in "R.I.P.D."; Channing Tatum in "White House Down"; Matt Damon in "Elysium".  Then take "The Conjuring", a little horror movie that cost a scant $20 million that is currently at a worldwide gross of $244 million.  It recouped its entire budget in its opening weekend alone, a rare feat that no costly blockbuster came close to matching this summer.  Hollywood, take note: it's no longer enough to just slap a big name on a movie if the movie itself is terrible.

3. Franchises still rule the world.

Despicable-Me-2-HeaderAll six of the Top Six films are franchise entries.  Four are sequels ("Iron Man 3", "Despicable Me 2", "Fast & Furious 6" and "Star Trek Into Darkness").  One is a prequel ("Monsters University").  One is a reboot ("Man Of Steel").  Of the remaining four films, two are book adaptations ("World War Z" and "The Great Gatsby") and one is based on real-life case files ("The Conjuring").  The only wholly original film on the entire list is the Sandra Bullock/Melissa McCarthy cop comedy "The Heat".

4. No one can beat "The Avengers".

Marvels-The-Avengers-Biggest-Hit-EverAlthough this summer had higher box office receipts across the board than Summer 2012, no single film could come close to matching the $623 million that last summer's highest grossing film raked in.  That was "Marvel's The Avengers", which singlehandedly walked away with a huge 14.5% of the season's total gross.  ("Iron Man 3" so far has only 8.9% of 2013's cash).  In fact, this summer's #1 movie couldn't even match last summer's #2 movie, "The Dark Knight Rises", which took home $448 million.

5. Hollywood is barely passing grade school.

urlThe critical success of the highest grossing films this summer ranges from 87% ("Into Darkness") to 49% ("Gatsby").  The average of the ten films' Rotten Tomatoes scores is 71%.  For comparison, last summer had both higher-rated films ("The Avengers" with 92%) and lower-rated films ("Ice Age: Continental Drift" with 37%), and averaged out to an almost identical 70%.  But one percentage point up from last year isn't much to brag about -- if Hollywood was in grade school, it would currently be earning a solid C-.  Time to step up your game, Tinseltown.

What grade would you give Summer 2013?  Better or worse than 2012?  Tweet us @StageBuddy to let us know what you think!

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Written by: Jefferson Grubbs
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